Intelligent payment routing. Maximize conversion and reduce costs.

Intelligent payment routing.

Maximize conversion and reduce costs.

Leverage rule-based, volume-based, debit routing & machine learning driven algorithms to intelligently route payments to maximize authorization rates and reduce processing costs.

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Trusted by the fastest growing businesses globally

The ROI of

payment routing

Juspay's payment orchestration engine delivers exponential ROI for enterprises helping them maximize revenue, while keeping processing costs in check.

$1B

Juspay's orchestration engine added over $1B to merchants’ top line in 2024

~15ms

Maximum latency of 15ms for each routing decision for uninterrupted payment processing

300 Mn+

Juspay's Orchestration engine finds the best path for over 300M transactions every month

How does intelligent routing work?

Juspay's open-source routing engine powers enterprises to maintain control over payment routing decisions at the most granular level. Merchants can build their workflows based on 35+ parameters.

STEP 01

Eligibility analysis

Shortlisted eligible PSP from pre-configured list of PSPs

STEP 02

Filtering PSPs

Selected WellsFargo as the optimal processor through pre-configured rule

STEP 03

Ranking based on real-time data

Adyen selected due to temporary downtime with Wells Fargo

PARAMETERS

Card type

Authentication type

Currency

Auth mode

Card network

Meta data

CIT

Card BIN

Billing country

Location

Shipping country

CIT

MCC

Meta data

Authentication type

Currency

Comprehensive payment routing algorithms

Maximize authorization rates, minimize payment processing costs, manage volume commitments, and more with Juspay's open-source orchestration engine.

Debit routing

Reduce payment processing costs by routing the transactions to local networks/rails (STAR, Accel, Pulse etc.,) when applicable and retry with global networks such as VISA, Mastercard, AmEx, Discover if failed.

Rule-based routing

Define custom routing logics based on 35+ parameters of payment without any code.

Fallback routing

Seamlessly add fallback payments processors minimize transaction failures.

Volume-based routing

Define volume distribution among multiple payment providers using percentages.

Dynamic payment routing

Machine Learning driven routing algorithm optimizes first attempt authorization rates (FAAR) based on real-time payment success rates and outages /downtimes of PSPs.